Here "Lyocell" is being used as a brand name rather than generic and maybe because "Courtaulds Lyocell" was our brand for industrial products the writer assumes Lenzing's Lyocell is for industrials too. It would be good to know more about the "Tencel Association" or Kai formed by Mr Omori to launch Tencel in Japan. Comments on how this worked would be great!
Demand
for Tencel and Lyocell fibres in Japan is rising as a result of increased
wholesale and retail sales of garments containing Tencel (particularly jeans,
where demand has exceeded expectations). Courtaulds Fibers Inc, USA, currently
produces 43,000tpy of the fibres and Toyoshima Co Ltd imports Tencel fibres for
subsequent processing by Tencel Association members. Lyocell, used for
industrial products, is also being manufactured by Lenzing AG of Austria on a
semicommercial scale and full scale production of 24,000tpy is expected to
commence in 1997. Lenzing AG also produces Lenzing Modal, for which demand in
1996 is anticipated to remain at 1995 levels (3,000tpy). Group development
projects for Modal jeans are in progress among Japanese manufacturers; Unitika
Ltd is exploring applications for Lyocell.
Anon., JTN., no. 498, May 1996, p. 52
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