Tencel Jeans from Cerruti, Next, Versace (1995)

The newest innovation in jeans is the use of Tencel which is the only new fibre to be invented in the last 30 years. Tencel is a revolutionary fibre which enables the jeans to look authentic but makes them extraordinarily soft. Cerruti 1881 has 100 per cent Tencel jeans (and other denim garments) in their current collection, from £95 from Cerruti, 106 New Bond Street, London W1, (call 0171 491 1881 for a stockist near you). Next will have jeans in selected stores from the end of this month made from 65 per cent Tencel/35 per cent cotton which cost £34.99. Or you may wish to buy a pair of jeans from Versace Jeans Couture, surely the king of jeans. Prices start at £70 and there are velvet jeans, stretch ones, and hipsters in the range, available near you from Vikki Max, 14/16 Queen Street, Maidenhead, tel: 01628 781378.

The Independent SUNDAY 15 OCTOBER 1995