...Although numerous intensive marketing efforts and technical improvements were made, the sold quantities of the new fiber fell considerably short of the budgeted figures. The introduction of Lyocell to the market must be expected to require considerably more time than was originally assumed and will require additional funds. The Board of Management is, however, convinced that this fiber of is great potential for the future, although Lyocell will continue to generate a sometimes considerable burden on the business result in the years to come.
...The research expenditure of Lenzing AG amounted to ATS
157.4 million (after ATS 200.1 million). The amount represents 2.6 per cent
of the Lenzing sales, which is a remarkable figure also by international
comparison. As before, research in 1998 focussed on the further development of
the Lyocell technology, especially in the transition of a low-fibrillation Lyocell
fiber to large-scale technical production and market maturity, as well as on...