Points to note:
- "Acrylics (1986) generated an enormous amount of cash... and was the reason we could develop Tencel... without that we would probably not have Tencel today"
- "Viscose (1989-91) poured in an enormous amount of cash ... was a money printing machine ... it wiped out all the problems of acquiring businesses in the USA." (Ironic this: the new US businesses were bought to replace loss-making Fibres)
extraordinary items of £160m. lt was from that base that Courtaulds started to pull out from a horrendous position. The first part of the 1980s was trying to grind outmargin improvement. The only thing that mattered then was how much cash togenerate. We achieved it. People sold businesses, company names and did anything to hit the cash target. That started to take Courtaulds up. During the mid to second half of the 1980s Courtaulds had a very strong reputation for the quality of its management.
Then we demerged Textiles. The strategy was to drive for growth in businesses that were broadly management intensive rather than capital intensive. Our acquisitions in the US could have been damaging but for Viscose. A major competitor in viscose went out of business in the US. The combination of that and a fashion swing meant that Viscose poured in an enormous amount of cash from 1989 to 1991. To some extent we let that fool us and Viscose was a money printing machine. We were so successful it wiped out all the problems of acquiring businesses in the US.