Friday, April 18, 2014

Tencel marketed as Eurocel™? (2014)


Due to the sustainable and high quality production of fiber material at Lenzing and Sandler’s innovative strength, a wipe has now been created which is extremely skin-friendly.
There's no mention of Tencel in the following release from Lenzing but it looks like another marketing angle being tried in advance of the new 67,000 tonne lyocell plant coming on stream in Austria and the increasing availability of Chinese lyocell, including a version from bamboo pulp. ("combination" is the only suggestion that its a blend of Tencel with viscose.)  A similar idea was tried for textiles when the Lenzing Lyocell process went into production in 1998 - ProViscose and Pro Modal were then the brands.
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Eurocel™ - new fiber combination with a European foot print

Just in time for the fair Index, April 8.-11. 2014, Geneva, Lenzing is presenting a new fiber concept for the nonwovens industry.
European Innovation 
Eurocel™ is a European product through and through. The cellulose fibers used are made in Austria in an environmentally responsible process. Eurocel™ is based on the idea of offering a high quality European product to consumers. Sandler, a German nonwovens manufacturer partner, adopted the idea of Eurocel™ and developed a new product for their customers. “We are well known for quickly putting our ideas into practice and we immediately recognized the potential of Eurocel™ for the European market,” Dr. Ulrich Hornfeck, member of the Sandler management board, explains. Due to the sustainable and high quality production of fiber material at Lenzing and Sandler’s innovative strength, a wipe has now been created which is extremely skin-friendly. The advantages of Eurocel™ go very well with the concept of the German nonwoven manufacturer, Sandler, who have their company headquarters at the center of Europe. “Production in Europe translates into shorter delivery distances which means fewer carbon dioxide emissions during transportation and thus a lower carbon footprint,” Hornfeck comments. Apart from the logistical advantages, Hornfeck also names the improved product properties, such as the improved volume, the higher tear resistance and reduced elongation.
Future Europe
“The goal is to persuade other nonwoven manufacturers of this European idea and offer a convenience care product which complies with today’s consumer demands: sustainable, natural, and high quality,” Elisabeth Stanger, head of the Hygiene Business Segment, explains.
Eurocel™ can be certified with Oeko-Tex Standard 100, ISO 9001, ISO 14001, OHSAS 18001, European Ecolabel, Compostable (DIN CERTCO), Vinçotte OK compost HOME, Vinçotte OK compost, Vinçotte OK bio-degradable SOIL, Medically tested / ITV Denkendorf, US BPI compostable certificate and Food Contact Compliance Certification.

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