The Techtextil Launch of Courtaulds Lyocell (1995)

Here's a photograph of the stand  built for the launch of lyocell into nonwovens, technical textiles and special papers at Techtextil 95. "Courtaulds Lyocell" was a name chosen to suggest that this lower priced matt version of Tencel was not really Tencel and not to be used in fashion textiles.  Lenzing were using the "Lenzing Lyocell" brand at this time.

Susan Conrad then MD of CMT International and Leslie Millard MD of the Design Distillery were responsible for developing the concept, construction and delivery of the stand.  Trevor Maggs, a freelancer working for CMT wrote much of the copy for the brochures.



Chris Potter, Pam Johnson and me as taken for the PR.  Marilyn Middleton completed the core team for the launch in Frankfurt.