Lenzing: Profitable Growth Thanks to Eco-Friendly Specialty Fibers

• Share of revenue generated by specialty fibers targeted to rise to 50% by 2020.
• The nonwovens segment is expected to expand twice as fast as the textile market. 
• EBITDA growth of approx. 10% p.a. until 2020 
• Increase in ROCE to more than 10% by 2020 

The Lenzing Group is presenting its business strategy for the coming years entitled “sCore TEN”. Accordingly, Lenzing’s main priorities are strengthening the company’s core business, intensifying cooperation with customers along the value chain, increasing the share of specialty fibers to 50% of total revenue by 2020, expanding its quality and technological leadership for man-made cellulose fibers and opening up new attractive business areas.

“Our objective is to safeguard and expand Lenzing’s leadership role on the dynamic growth market for man-made cellulose fibers“, says Lenzing’s Chief Executive Officer Stefan Doboczky. “To achieve this, we will focus more intensively on the most attractive segments in the specialty fiber business. Lenzing will put value before volume in the future. We aim at achieving volume growth.”

Lenzing expects demand for man-made cellulose fibers to increase by 5 to 6% p.a. until 2020, which is nearly twice as fast as the global fiber market. The primary factors driving demand are the continuing growth of the world’s population and rising prosperity in the emerging markets. Forecasts call for a rise in per capita textile consumption in the emerging markets by all in all 50% in the period 2010 to 2020. In the industrialized countries the nonwovens industry, an important sales market for Lenzing, will profit from the increased demand for hygiene products. The nonwovens segment is expected to expand twice as fast as the textile market.

Tencel in Lenzing Annual Reports 2014

During the 2014 reporting year, Lenzing successfully initiated production at its first TENCEL® jumbo production facility featuring a nominal capacity of 67,000 tons. For the first time, such large fiber volumes can be produced on a single production line. Conventional TENCEL® production lines are only one-quarter as large on average. Thanks to the new design of the jumbo production line, investment costs could be maintained at a very competitive level of approximately EUR 150 mn (or about EUR 2,200 per ton of capacity). 

The latest generation of TENCEL® technology incorporates the experience gained from the three existing TENCEL® production plants of the Lenzing Group located in Austria, USA and Great Britain. With a construction time of 24 months, Lenzing completely adhered to both the budgeted investment costs as well as all timetables. The TENCEL® fiber production secures 140 jobs at the Lenzing site. 

The successful start of the jumbo fiber production line serves as the basis for the further competitive scaling of TENCEL® fibers as a universally deployable textile and nonwoven fiber. The new, broader product portfolio on the basis of the TENCEL® technology successfully complements Lenzing’s specialty strategy. Expansion of global market leadership for lyocell The annual nominal TENCEL® production capacity of the Lenzing Group will rise from 155,000 tons to about 220,000 tons thanks to the new plant. In this way, Lenzing will further expand upon its worldwide leadership for lyocell and offer its global customers new expansion opportunities in both the textile and nonwoven segments as well as new and innovative applications. 

Typical applications of the high-tech fiber TENCEL® include sportswear, soft

New CEO at Lenzing

Vienna, March 20, 2015 – The Supervisory Board of Lenzing AG appointed Stefan Doboczky as the new Chairman of the Management Board (CEO) of Lenzing AG. Mr. Doboczky will assume his new function on June 1st 2015. He takes over from Peter Untersperger, who will step down from his function as CEO per 31 May 2015 at his own request prematurely.

Mr. Doboczky, Austrian, brings to Lenzing a broad international management experience and extensive expertise in Asia. Since 1998 he has worked in various management positions for the Dutch Life Science & Material Science group Royal DSM in Europe and Asia. In his current role as Member of the Managing Board he has been responsible for the successful strategic repositioning of the global pharmaceutical businesses, for Corporate Operations & Responsible Care, as well as for the corporation’s growth agenda in the Asian markets. Mr. Doboczky holds a PhD in chemistry from the TU Wien and a MBA from Swiss Business School IMD .

Hanno Bästlein, Chairman of the Nomination Committee of the Supervisory Board of Lenzing AG, said about the appointment of the new CEO: “With his international industrial expertise, his close to ten years of management experience in Asia and his strong technical background, Stefan Doboczky will strengthen the Management Board team and is ideally suited to lead the Lenzing Group towards further growth.”

Source: Lenzing

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